• About
  • Creative Portfolio
  • Contact

Eric Gooden

Hospitality Marketing Executive

  • About
  • Creative Portfolio
  • Contact

Bellstar Hotels & Resorts

Bellstar Hotels & Resorts is a leading Canadian hospitality operator with hotels, resorts, and restaurants across Western Canada.

Services provided:

Marketing strategy & leadership

Public relations

External communications

Creative direction

Digital advertising

Brand design

Web design

The Beach Club Resort

The Beach Club Resort, located in Parksville, B.C., is one of Vancouver Island’s top destinations.

Services provided:

Marketing strategy & leadership

Public relations

Creative direction

Digital advertising

Web design

Kicking Horse Lodging

Kicking Horse Lodging is a collection of the best on-mountain accommodations at Kicking Horse Mountain Resort in Golden, B.C.

Services provided:

Marketing strategy & leadership

Brand design

Web design

Creative direction

Digital advertising

Public relations

Solara Resort & Spa

Solara Resort & Spa, located in Canmore, Alberta is one of the top all-suite vacation hotels in the Canadian Rockies.

Services provided:

Marketing strategy & leadership

Web design

Creative direction

Digital advertising

Public relations

The Royal Kelowna

The Royal Kelowna, backing directly onto Okanagan Lake, is downtown Kelowna’s most luxurious all-suite hotel.

Services provided:

Marketing strategy & leadership

Brand design

Web design

Creative direction

Digital advertising

Public relations

Grande Rockies Resort

Grande Rockies Resort, located in Canmore, Alberta, is a top choice for families, corporate events, and weddings within the Canadian Rockies.

Services provided:

Marketing strategy & leadership

Web design

Creative direction

Digital advertising

Public relations

Spirit Ridge Vineyard Resort

Spirit Ridge Vineyard Resort is situated amongst the vines of the NK’MIP vineyard and winery, in the desert climate of Osoyoos, B.C.

Services provided:

Marketing strategy & leadership

Web design

Creative direction

Digital advertising

Public relations

Pride In Business

Pride In Business creates connections between LGBTQ+ professionals and business owners in Calgary through engaging in-person and virtual events.

Services provided:

Marketing direction

Brand identity design

Event management

Public relations

Sponsorship development​

Featured in:

Calgary Herald

Alberta's NDP Caucus

Alberta’s NDP Caucus commissioned this rebranding while they were the party in power of the Government of Alberta. Now, as the Official Opposition, the brand identity is widely visible across political events and press conferences in the province.

Services provided:

Creative direction

Brand identity design

Mayfair Diagnostics

Mayfair Diagnostics, a leading provider of diagnostic imaging services, has a large staff across Western Canada that they brought together for large scale staff appreciation events on various occasions.

Multiple holiday and Stampede events were produced, with an emphasis on core brand messaging, celebrating company wins, and having fun!

Services provided:

Event management

Creative direction

Cuisine et Château

Cuisine et Château offers luxury culinary tourism to the Périgord region of France, as well as operates an Interactive Culinary Centre in Calgary with cooking classes for all levels. This website allows them to showcase both lines of business, while seeing great conversions with the integrated class and tour registration system.

Visit site: Cuisine et Château

WonderFil

WonderFil is a leading manufacturer of specialty threads with global distribution.

Services provided:

Marketing consulting

Creative direction

Brand identity design

Packaging design

Calgary International Salsa Congress

This annual event really heats Calgary up, drawing over 1500 attendees including spectators, dancers, and performers from all over the world.

Services provided:

Marketing strategy

Event management

Communications direction

Sponsorship & donor strategy

Public relations

Brand design

Web design

Creative direction

Digital advertising

Rocky Mountain Dancesport Grand Prix

Hosted annually by So You Think You Can Dance Canada head judge Jean-Marc Généreux, the Rocky Mountain is one of the largest dance events in Canada, attracting over 1000 patrons.

Services provided:

Brand identity design

Public relations

Event management

Bellstar Hotels & Resorts

— view —

eric-gooden-portfolio-bellstar-1.png

The Beach Club Resort

— view —

eric-gooden-portfolio-beach-club.png

Kicking Horse Lodging

— view —

eric-gooden-portfolio-kicking-horse-lodging-brand.png

Solara Resort & Spa

— view —

eric-gooden-portfolio-solara.png

The Royal Kelowna

— view —

Grande Rockies Resort

— view —

eric-gooden-portfolio-grande-rockies-resort.png

Spirit Ridge Vineyard Resort

— view —

Pride In Business

— view —

eric-gooden-portfolio-pride-in-business-brand-cover.png

Alberta's NDP Caucus

— view —

Mayfair Diagnostics

— view —

eric-gooden-portfolio-mayfair-brand-cover.png

Cuisine et Château

— view —

eric-gooden-portfolio-cuisine-chateau-brand-cover.png

WonderFil

— view —

Fernando Vargas - WonderFIl-Website Graphics 2019-06.png

Calgary International Salsa Congress

— view —

eric-gooden-portfolio-cisc.png

Rocky Mountain Dancesport Grand Prix

— view —

EWG-Portfolio-RMDGP-01.png