About

Eric Gooden is a results-driven marketing professional with over 15 years of experience in brand building, multi-channel marketing campaigns, communications, and event production. He is a skilled creative director with expertise in graphic design, photography, and event production.

Eric has a proven track record in e-commerce, CRM, and loyalty marketing, consistently delivering strong ROI and increasing market share. He excels at developing creative solutions to business challenges and building strategic partnerships to drive consistent revenue growth.

As the Corporate Director of Marketing for Pomeroy Lodging, Eric leads the team responsible for omni-channel marketing strategy for a portfolio of 20 hotels and resorts, Nordic spas, and ski resorts across Alberta, B.C., and the U.S.A. This includes Alyeska Resort in Alaska and Pomeroy Kananaskis Mountain Lodge Autograph Collection by Marriott in Alberta.

Passionate about brands and their people, Eric brings an entrepreneurial spirit to team leadership and project management. In his free time, he enjoys exploring foreign locales, snowboarding in the Rockies, expanding his knowledge of wines, and sharing his culinary prowess with family and friends.

 Specialties

• Marketing strategy

• Communications

• Team leadership, coaching, and mentoring

• Brand strategy

• Digital strategy

• Loyalty marketing

• CRM strategy

• E-commerce & analytics

• Marketing analysis & measurement

• Creative direction

• Public, media and influencer relations

• Event management & event marketing

• Product development & launches

• Promotional optimization

• Project & budget management

• Strategic partnership development